This is "Fu Shen", the "God of Happiness". You could also translate this title as the "Good Fortune Saint", but there is another saint who can also be titled that way in English. Hanging this on your wall is believed to bring your household happiness and good fortune.

This wall scroll is discounted because of a very minor red ghost.

If you are wondering, red ghost refers to a red shadow of the artist's red signature stamp. This is sometimes transfer from a previous painting which happens when the artist signs all of his work at the same time and piles up the paintings before the red ink is dry. It's more common than I would like, and it costs me a lot of money - but I am picky about quality, so my loss is your gain.